There are many ways to promote a business, some of them more expensive than others. One quite cost effective way to promote a business is by having specialised business customised lanyards printed.
A lanyard hangs around the neck, and is normally used to hold an ID card, but can also be used to carry mobile phones and keys. If they are given away to customers that will use them, this not only keeps your brand fresh in their minds every time they use their keys or phone, but also advertises your company to anyone that they meet.
These are especially useful for giving away at conventions, as certain people enjoy being given stuff for free! Another example of people that will use them daily, are plumbers and builders, who will be able to keep their mobile phones within easy reach, but not break them at the same time. A common event amongst tradesmen!
These lanyards are cheap to have printed up, especially if they are ordered in bulk, and are a good way for company reps to give something away without it costing very much.
Have a look at having some lanyards printed up for your business and see if it works out for you. You may be surprised at the results and it is a fraction of a normal advertising budget. Give them away free with purchases and to loyal customers. Even give them to your staff members. You then have lots of people all advertising your business for free!